Many believe that the beautiful face can not be forgotten. But the study of German psychologists shows the opposite: the beauty of the face does not allow to memorize it – unless there is a bright feature on it. The emotions are „guilty“ for all of that.
It seems that the beautiful human face should be remembered better, because it’s nice to see attractive people. According to the experiments of psychologists from the University of Jena, published in the journal Neuropsychologia, people tend to remember unattractive faces, unless there are not any particularly notable features on the beautiful one.
During the experiment, participants were offered photos of beautiful and not so beautiful people. In the process of viewing an encephalography data is observed, showing the brain activity during the test.
„Looking an attractive person the participants believed that they had already seen it, but in fact – they did not“ – says the study author Holger Wiese – „and therefore thay pay less attention, if omitting it, without keeping it sealed in memory. And later they mistaken it for other attractive people.
By the way the beautiful faces with a bright feature (like Angelina Jolie) attract maximum attention and are remembered especially easy.